Ultimate Playground
Television
In 2004, Warren Miller Entertainment was commissioned by OLN (now Versus) to produce a branded content series sponsored by Bombardier Recreational Products (BRP). Eight half-hour shows were produced featuring BRP products that included Ski-Doo, Sea-Doo, ATV, and Evinrude outboard engines. Laird Macintosh was cast as the host and provided a comic element to each episode as he traveled to world-class locations in search of thrills he wasn't always ready for. The series tag line "Powered by BRP" accurately described the action inherent in each episode. Locations included Hawaii, Colorado, Kentuckty, Iceland, Alaska, Mexico and California. The series aired in primetime and on weekends during the winter and spring of 2006.